Brand and digital
pattern-animation.gif

Design Central

Design Central Website Redesign

Design Central

BRAND REFRESH AND WEB DESIGN

Design Central is an industrial design and innovation firm that needed help fully showcasing their capabilities and case studies to expand their recognition to a national and global level

VISIT THE SITE

 
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The site features custom photography, videography, and animations to highlight their people, culture, and products. The stylization of all custom content was important to pair with the light and airy aesthetic of the new site.

CUSTOM PHOTOGRAPHY & VIDEOGRAPHY

 
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UPDATED LOOK AND FEEL

The Design Central brand was due for a refresh. Swapping out their previous dark, muted colors for a light, neutral color palette with a bright accent color was more fitting for their energetic personality. New colors paired with the addition of a pattern as a graphic element gave the brand a contemporary, tech-forward feel. The pattern is created with shapes found in the logo and was used to create a randomized animation on the website.

 
Creation of the new brand pattern

Creation of the new brand pattern

Pattern animation

Pattern animation