The site features custom photography, videography, and animations to highlight their people, culture, and products. The stylization of all custom content was important to pair with the light and airy aesthetic of the new site.
CUSTOM PHOTOGRAPHY & VIDEOGRAPHY
UPDATED LOOK AND FEEL
The Design Central brand was due for a refresh. Swapping out their previous dark, muted colors for a light, neutral color palette with a bright accent color was more fitting for their energetic personality. New colors paired with the addition of a pattern as a graphic element gave the brand a contemporary, tech-forward feel. The pattern is created with shapes found in the logo and was used to create a randomized animation on the website.