Brand and digital
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Pelotonia

Pelotonia 2019 Campaign Design

Pelotonia 2019

BRANDING, CAMPAIGN, WEB DESIGN

Pelotonia began in 2008 as a bike ride in Columbus, OH to raise funds for cancer research at The James Comprehensive Cancer Center. Over the years, Pelotonia has raised more than 1.5 million dollars in funds for cancer research. Each year, the Pelotonia brand is given a refresh.

 
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ENGAGING THE COMMUNITY

 

Pelotonia has always been rooted in a strong community and the 2019 campaign leverages a collection of diverse stories, experiences, and personalities as its focal point.  Community members are invited to take part, create their own arrows, and share the stories that inspire them to be involved and fight to find a cure.

 
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Community swag: buttons, car magnets and yard signs

Community swag: buttons, car magnets and yard signs

 

COMMUNITY ARROWS

Arrows created by the community were used after the campaign launch in marketing materials and signage. A microsite was created to showcase the art and stories of Pelotonia participants.

VISIT THE ARROW MICROSITE HERE

 
The Arrow Microsite give the community an opportunity to tell their stories and be visually represented in the 2019 Pelotonia Campaign

The Arrow Microsite give the community an opportunity to tell their stories and be visually represented in the 2019 Pelotonia Campaign

 

SIGNAGE

Outdoor signage at Easton Town Center

Outdoor signage at Easton Town Center

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Signage at CMH airport; interior and exterior

Signage at CMH airport; interior and exterior