Ziggy’s
Ziggy’s is a direct-to-consumer dog supplement brand that creates delicious and all-natural supplements dogs love. The rebrand was an opportunity to create a bold, playful identity that resonated with millennial dog parents who see their pets as family. The outcome is a brand that feels as fun and lovable as the dogs it serves, while giving owners confidence in the quality and care behind every product.
SERVICES
→ Branding
ROLE
→ Senior Designer
Bringing Ziggy’s to Life
The new brand identity design set out to deliver a toolkit of language and visuals that captured the joy of a dog’s energy while communicating trust and care to owners. The final system needed to bring together packaging, OOH ads, digital experiences, and more.
Brand Identity
Using bold typography, vibrant color palettes, and hand-drawn illustrations, the visual language balanced big doggy energy with warmth and a touch of imperfection. The Ziggy’s brand shouldn’t just sell supplements, but should also spark delight and transform daily health routines into moments of joy and connection.
Packaging
The Ziggy’s brand and containers utilize an extended color palette so the packaging can flex as the brand grows. The supplement containers should be something that dog owners and their pups are excited to interact with. This meant creating a package that is aesthetically pleasing while being able to balance the technical information required.
Touchpoints That Delight
From unboxing to celebrations, the brand experience flexes and comes to life at every touchpoint. Custom shipping boxes, playful tote bags, and launch party materials, including posters, sample packs, and branded treat cups, combine thoughtful design with a sense of fun, making every interaction with the brand memorable for both pups and their humans.
Created at: Between State
Collaborators: Connor McDunn
Animations: Courtney Keuther
